Available for freelance projects

Gökhan Meriç

UI/UX Architect with 20+ years of experience designing user-friendly and visually stunning digital products. Maximising user experience while aligning with business objectives — from enterprise to fintech, logistics to e-commerce.

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01 / About

Who I Am

Gökhan Meriç — UI/UX Architect & Product Designer
20+ Years Exp.
🏆
ECHO Award 2019 Best UX e-Commerce
🥉
Altın Örümcek 2023 Best Mobile App — Oliz (Beko)

I design user-friendly and visually stunning digital products that align with business objectives.

As a UI/UX Architect based in Sydney, Australia, I bring a multidisciplinary approach spanning user research, interaction design, design systems, front-end development and digital marketing. This breadth lets me bridge the gap between design vision and technical reality.

I've led design teams at companies with 50,000+ employees, shipped award-winning apps, and helped startups define their product vision from day one. Currently available for freelance and consultancy projects globally through gokhanmeric.com.

Sydney, NSW, Australia
Freelancer — Open to Global Opportunities
MSc Communication Arts & Design — Beykent University (ongoing)
MSc Digital Economy & Marketing with Thesis — İstanbul Commerce University
BSc Engineering — Ege University
0 Years Experience
0 Companies Served
0 Industry Awards
02 / Experience

Career Journey

09/2024 — Present

Freelancer · UI/UX Architect & Product Consultant

gokhanmeric.com · Global
  • Wireframes, prototypes and interaction design with ongoing user testing and feedback cycles
  • Consistent and scalable design systems in Figma to accelerate product development
  • Product vision definition and feature prioritisation from ideation to launch
  • Front-end development skills for seamless design-to-code handoff
  • SEO, SEM and performance marketing to drive product visibility and growth
09/2021 — 09/2024

Lead UI/UX Designer · Test & UX Team Lead

Beko Corporate · İstanbul, Turkey · 50,000+ employees
  • Managed strategic UI/UX processes ensuring consistently high-quality standards
  • Established sustainable design systems in Figma improving design consistency across all products
  • Led UI/UX initiatives in collaboration with Agile teams
  • Integrated AI platforms into design projects to modernise UX and improve user engagement
  • Oversaw professional management of UI/UX agencies, optimising workflows and output quality
  • Led product design for Oliz — Beko's digital mobile application
🥉 Altın Örümcek 2023 — Best Mobile App (Oliz)
04/2020 — 09/2021

Senior UX Architect

Ekol Logistics / Kolay Gelsin · İstanbul, Turkey · 7,500+ employees
  • Optimised processes and interface designs for cost management software
  • Developed SAP-integrated reporting dashboards streamlining data access
  • UX design for "Come to my neighbour" cargo, live tracking and scheduled delivery interfaces
  • Created back-office and handheld terminal UX/UI designs for logistics operations
05/2019 — 04/2020

UI/UX Designer

FlixBus (Kamil Koç) · İstanbul, Turkey · 6,000+ employees
  • Comprehensive UX analysis and UI redesign of kamilkoc.com.tr leading to +2% revenue increase
  • Managed relationships with SEO and SEM agencies, optimising digital advertising platforms
  • Integrated Flixbus digital processes with Kamil Koç following the acquisition
🏆 ECHO Award 2019 — Best User Experience e-Commerce Website
10/2017 — 04/2019

Senior Digital Marketing Specialist

IHS Technology · İstanbul, Turkey · 200+ employees
  • Led strategic UX initiatives for fraud orchestration software at Türkiye İş Bankası (fcase.io)
  • Planned and executed global digital and physical marketing events
  • SEO strategies boosting organic traffic and improving search engine rankings
2005 — 2017

Earlier Roles

Taximpro, Reklam Adresi, Yatakal.com, Technosis Technology, Gtechnics.com
  • Full Stack Web Developer — UI design, front-end development, creative agency projects
  • Digital Marketing Specialist — SEO, SEM, digital campaigns, CRM software development
  • Developed Turkey's first desktop opportunity alert software (post-e-store)
  • Contributed to Turkey's first Apple Store pre-order application
  • Hosting Operation Expert — Linux/Windows server management
03 / Projects

Selected Work

BEKO
Enterprise Product
2021–2024 Lead Designer

Beko Corporate Design System

End-to-end design system and UX leadership for Beko's product suite. Led Test & UX team, established Figma-based scalable design system, integrated AI platforms into design workflow.

FigmaDesign SystemAgileAI Integration
OLIZ
Award →
2023 🥉 Altın Örümcek Award

Oliz App — Beko Digital

Beko's award-winning digital mobile application, designed during my tenure as Lead UI/UX Designer at Beko Corporate. Recognised at the 21st Altın Örümcek Awards as the 3rd best mobile app in Turkey.

BekoMobile UXProduct DesignPrototyping
KAMİLKOÇ
+2% Revenue
2019–2020 🏆 ECHO Award 2019

kamilkoc.com.tr — UX Redesign

Comprehensive UX analysis and full UI redesign of the Kamil Koç travel platform, resulting in a 2% increase in revenue. Recognised as Best UX e-Commerce Website at ECHO Awards.

UX ResearchUI DesignSEOA/B Testing
EKOL
Enterprise UX
2020–2021 Senior UX Architect

Ekol Logistics — SAP Dashboards & Cargo UX

SAP-integrated reporting dashboards, vehicle tracking interfaces and cargo operation screens for one of Turkey's largest logistics companies. UX design for KolayGelsin shipping flows.

SAP IntegrationDashboard UXWireframingB2B
FCASE
fcase.io →
2017–2019 Fintech / Banking

Fraud Orchestration Platform UX

Led UX and product design for fraud.com / fcase.io — fraud orchestration software deployed at Türkiye İş Bankası. Complex B2B financial software turned into intuitive interfaces.

B2B UXFinTechComplex SystemsBanking
DS
Hire Me →
2024 — Present Freelance

Freelance Design System Consultancy

Building scalable Figma-based design systems, design tokens, and component libraries for startups and scale-ups globally. From discovery to developer handoff.

FigmaDesign TokensComponent LibraryConsultancy
04 / Skills

Expertise & Tools

UX / Product Design

User Research & UX
Wireframing & Prototyping
Interaction Design
Usability Testing / A/B

UI Design & Systems

Figma
Design Systems
Adobe Cloud (PS, AI, AE)
Mobile Design

Development

HTML / CSS
JavaScript
PHP / Python
Git / Linux

Marketing & Strategy

SEO / SEM
Google Analytics / Ads
Digital Strategy
Agile / Scrum / JIRA

AI Tools & Integration

ChatGPT / Claude / Gemini
Midjourney / DALL-E / Adobe Firefly
n8n POC Design
AI Agent Design
Prompt Engineering
FigmaDesign SystemsUX ResearchWireframing PrototypingAdobe PhotoshopIllustratorAfter Effects HTML/CSSJavaScriptPHPPython SEOSEMGoogle AnalyticsGoogle Ads Facebook BusinessAgileScrumJIRA A/B TestingHCICOBITProduct Owner AI IntegrationDigital Transformation ChatGPTClaude AIMidjourneyDALL-E Adobe FireflyFramer AIGitHub Copilot Stable DiffusionPrompt EngineeringUizard

Certifications

2025
UI/UX Design Specialization Academy of Arts and Design London
2023
Product Owner ACM Agile — Professional Scrum
2023
Agile & Scrum ACM — Credly Certified
2023
UX Lead User-Centered Design Management
2020
Digital Transformation Galatasaray University
—
COBIT 2019 Foundation AI Governance IT & Management
05 / Contact

Let's Work Together

Have a project in mind? Looking for a UI/UX Architect or Product Design consultant? Let's talk.

Email gokhan.meric86@gmail.com
Phone +61 452 286 060
Website www.gokhanmeric.com
Location 344 Bulwara Road Ultimo, Sydney 2007 NSW